Parker Pike
Nonprofit Marketing Scholarship

Applications due Mon, Sep 24 at 5:00 p.m. PDT


The San Diego Chapter of the American Marketing Association (AMA San Diego) and Chamber of Purpose will award $1,000 to a San Diego County college student who has demonstrated exemplary application of business and marketing practices to help a local, regional or national nonprofit organization that is a legally recognized, 501(c)(3) tax-exempt charitable organization. This act of service should be related to the 2018 conference theme, “Power in Purpose: Advancing the New World of Cause + Commerce.” The scholarship will be presented at the 20th Annual Cause Conference, to be held October 11-12, 2018.


The scholarship is named for Parker Pike, a cause and nonprofit marketing champion with a dedicated career in teaching marketing, developing community partnerships between companies and nonprofits, and supporting AMA San Diego and Chamber of Purpose.

The purpose of the scholarship is to:

  • Increase awareness and use of effective marketing strategies in the nonprofit community.

  • Provide an incentive for college students to apply acquired skills to the nonprofit sector.

  • Demonstrate the power of community marketing partnerships that can help nonprofits achieve their social mission and develop sustainable relationships that can support their bottom line.


  1. Completed scholarship application form

  2. One letter of recommendation from college/ university instructor or from nonprofit leader or staff member who is familiar with applicant’s work and contribution.


The scholarship is available to all college students, undergraduate and graduate level, attending a San Diego County college, university or extension program, part-time or full time. The support of the nonprofit can come in the form of a job, internship or volunteer opportunity.

Applications will be evaluated based on the following criteria:

  1. Leadership and creativity in the application of marketing strategies that achieve measurable success.

  2. Resourcefulness in strengthening an existing marketing program or plan.

  3. Problem solving skills by helping a nonprofit(s) meet a current need or future opportunity.


Spread the word about this amazing opportunity. Email this flyer to a friend or spread the word on Twitter.


Complete the online application. Recommendation letter and any additional documents should be emailed in a single response to:

  • Recommendation letter and any additional documents should be emailed in a single response to:

  • Deadline is September 24, 2018 at 5:00 p.m. PDT

  • The winner will be notified via phone by a selection committee member

  • The winner will be invited to attend and be recognized at the 2018 Cause Conference Reception on October 11, 2018 at National University (Spectrum Center campus)

  • Questions: (619) 402-7825